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Just the Facts - What are we talking about here?

Before you even think about reaching out to banks or credit unions to inquire about getting a HELOC, it's crucial that you have me run your numbers to make sure that a HELOC makes sense for you.

The last thing you want to do is replace your mortgage or get a HELOC only to make a very costly mistake. I get together with countless families  to run their numbers absolutely free with no commitment. This 2 minute video discuss the problem EVERYONE faces. Let's talk about it -   Call with Randy

Do you want to pay off your home in 5 to 7 years?

Jordan Goodman is the nation's leading expert in directing homeowners to implement the most powerful financial strategy ever devised. Truth In Equity offers the 1st lien HELOC Executive Choice program AND the safer 2nd lien HELOC program, the Professional Blend. 

 It’s our job to mentor and support you every step of the way.  To learn more click this link... Schedule a call with Randy

1st lien HELOC? Not always the best choice!!!!

It's Math, not Magic. Everyone is different. Everyone has different bills, different cash flow and you may not have to replace your mortgage. Let me create a blueprint to follow so you avoid the frustration of "self taught mistakes". 

Let’s talk about where you want to go and I’ll help you get there. Schedule a call with Randy

Every $ you get has a debt attached

This short video explains a great deal about how our system is set up. Many people do not realize who is behind the curtain, how the system is set up and why we stay on the hamster wheel. Watch this video and then schedule a call with me!!

YouTube is NOT an education, it's only information


What is Equity Optimization™?

Equity Optimization is a unique financial strategy that is very similar to how your bank operates with your income.  The bank leverages your income deposits into interest bearing activities to earn their income. The essence of the Equity Optimization strategy is the same concept, but its taking place on the debt side of the ledger: the side of your finances that is costing you thousands and probably keeping you from achieving your financial goals. When you leverage 100% of your income against a debt balance that is trying to charge you interest you will save tens of thousands in interest, while at the same time accelerate the payoff of the debt in 10 yrs or less. 

 It’s your choice on who benefits from your income deposits; you or your bank?


Life is busy. We Are Here To HELP!

 The HELOC (Home Equity Line of Credit):  The HELOC is a vital component of the Equity Optimization strategy, but there is much, much more to Equity Optimization than just getting a HELOC.  All HELOC’s are not created equal.  Getting the wrong HELOC could be the difference between success and financial ruin.  We are experts in the national HELOC market; we’ve been sourcing and testing them for over 10 years.  You do not need to Replace Your Mortgage with a first lien HELOC in many cases.  Before you Replace Your Mortgage get a personalized free analysis.  

We will help you obtain the right HELOC. 


Don't let the start, stop you - Warren Buffet

 Truth In Equity is the implementation and execution experts of EO!  Our 10+ years of knowledge and expertise in helping thousands deploy Equity Optimization ensures you succeed at the highest level while also protecting the life you’re spending a life time building.  There are critical variables involved in EO that require professional guidance and expertise. 

LET ME DRIVE! When you click the link below, see my computer screen and see for yourself.